Make yourself available to opportunity.
Your message. Your voice. Clearly received.


I design websites for creative professionals who want to increase their online visibility, promote their projects, and attract new creative opportunities. People like you. Your website is an opportunity for you to connect with those who are interested in the talent and expertise you have to offer.

I will help you tell your story, in your voice, to your audience. Contact me today and schedule a free website consultation and let's discuss your website and the results you would like to achieve.





Case Studies - Movable Type Blog Design

 
Trigger Magazine

Client: Trigger Magazine - NYC

Role: Blog Design, Content Development, Social Networking

Functionality: Movable Type 4.31 Blog

Project Description:Trigger Magazine in a website that promotes New York based artists and artist related organizations. Trigger features artist profiles, interviews and articles on New York businesses. I initially launched the project in 2004 as a bi-monthly published, static HTML website. In addition to the design and coding of the site, I had a major role in content development including hiring writers, photographers, makeup artists, and organizing photo shoots. The site went on hiatus in 2007 so I could focus on developing other projects.

Trigger has recently been relaunched and is published several times daily. I set up MT 4.31, customized the templates, added functionality like a blog roll and twitter feed, and imported all of the old content. I also search engine optimized each post for better results in the search engines.

Visit: www.triggermagazine.com »
 
Suvudu - Random House Books, Science Fiction Blog

Client: Random House Books

Role: Movable Type Blog Redesign

Functionality: Movable Type 4.21 Enterprise Blog, Author Profiles, Commentor Profiles, Community Forum

Project Description: Random House Books hired me to upgrade their existing Movable Type blog to version 4.21 Enterprise which has new community features the client wanted to take advantage of for their Science Fiction fan site, Suvudu.com.

Random House's original installation of MT was a highly customized setup which did not make much use of the Movable Type language or templates. This custom setup didn't allow the new installation of MT to simply "upgrade" the old MT templates because they had either been drastically altered or didn't exist at all.

I took RH's existing custom code, various style sheets, JavaScript, and design elements and combined them to recreate their current site in MT's templating system. New functionality added to the site included the blogger's and commenter's ability to create and edit their own profiles, upload userpics / avatars, participate in the new community forums, and follow other members' activities on the site.

Aside from giving Random House Books the functionality they requested, this upgrade will allow their next upgrade to go much smoother because MT's original templates and language was all left intact.

Visit: www.suvudu.com »

 
Author, Kate Kelly
 
Author, Ann Brashares

Client: Ann Brashares, Author of the best-selling series, The Sisterhood of the Traveling Pants.

Role: Website Redesign

Functionality: Movable Type 4.23 Professional Website, Blog

Visit: www.annbrashares.com »

 

Website Design / Website Redesign

 
Author, Robert Greene

Client: Robert Greene, Author

Project: Website Design / Online Press Kit

Role: Design, Layout, Graphics, Production, SEO

Visit: www.author-robertgreene.com »

 
Liberation Multimedia

Client: Liberation Multimedia

Role: Website Design, Usability, Copywriting, Information Architecture Search Engine Optimization

Project Description: Doing business as Liberation Multimedia, I needed a website site that I could use as a sales tool in addition to showcasing my website design portfolio. My existing website was very sharp looking but it functioned more as a portfolio and didn't address the specific needs of my potential clients. It wasn't clearly conveying the message, "This is how I can help you."

The first thing I did was ask myself, "Who is my client? Why are they coming here? How can I help them?" I organized my main services in a simple navigation so with one click people could quickly find the information they came for. For each of those landing pages I wrote copy that addressed the visitor's specific problem and explained how I could help them. Each page had several 'calls to action' and included basic statistics, and testimonials from other clients backing up the page content.

The site was also thoroughly optimized for the search engines. Each page had its own unique page title and meta tags which were supported by the copy for each page. Select keywords / keyword phrases were chosen for each page and were used in heading tags and inter-site links. A complete sitemap was submitted to Google and the url was submitted to dmoz.org.

Visit: www.liberationmultimedia.com »

 
Photographer, Evan Sung

Client: Evan Sung, Photographer

Project: Website Redesign

Role: Information Architecture, Production, Instruction

Project Description: Photographer Evan Sung had an existing website that he was having difficulty maintaining. His original website was coded in PHP, a smart choice considering the large body of work he has, but since he had no PHP programming knowledge it was hard for him to update his portfolio on a regular basis.

Working with his original design I converted the existing PHP pages to HTML. For the new pages I created templates with editable regions so there was no risk of Evan mistakenly altering the page's structure other than adding new photos, thumbnails, and descriptions. I gave Evan a basic overview of Dreamweaver and then focused on the areas of the program he would need to know to update his site. In a two hour consultation I taught Evan how to create new pages, format photos and thumbnails, and gave him some basic search engine optimization pointers. He continues to maintain his website and updates it regularly.

Visit: www.evansung.com »

 
Photographer, Angela Wieland

Client: Angela Wieland, Photographer

Project: Portfolio Website

Role: Design, Information Architecture, Production

Visit: www.angelawieland.com »

 
Hairstylist, Gerlad DeCock

Client: Gerald DeCock

Project: Portfolio Website

Role: Design, layout, SEO

Visit: www.geralddecock.com »

 
Sarah Hall Productions, Inc. - Public Relations

Client: Sarah Hall Productions, Inc. - Public Relations

Project: Website Design

Role: Design, Layout SEO

Visit: www.shpny.com »

 
Dr. Lila Wolfe  - Life Chiropractic

Client: Life Chiropractic / Dr. Lila Wolfe

Project: Website Redesign

Role: Design, Information Architecture, JavaScript, SEO

Project Description:

Dr. Lila Wolfe hired me to redesign her company website and improve her search engine ranking because her site was not bringing her any new business. Her existing site was provided by a chiropractic directory who offered her a limited selection of templates to choose from, none of which were customizable or search engine friendly. Dr. Wolfe was not showing up at all in the search engines because the chiropractic directory had her domain name redirected to a sub-section of their website.

The first thing I did was set up a dedicated server for Dr. Wolfe's website and pointed her domain name towards it. Working together we developed thirty new pages of content for the website which I logically organized. For the website's navigation I implemented a JavaScript dropdown menu because it was the most efficient way for visitors to find the information they came looking for with the fewest clicks. When it came time to focus on the design I stayed away from clichéd medicinal color schemes and used a neutral blue / gray palette, incorporating photos of Dr. Wolfe and her patients to bridge the gap between the Internet and her office space..

Dr. Wolfe and I then chose the keywords and keyword phrases we wanted to focus on for the search engines. Each page of the website has a unique page title, description tag, and keywords tag. Our select keywords / keyword phrases are included in the heading tags, within the page content, and in the page name. All links within the site are absolute links and have title attributes. Images are named descriptively and have appropriate alt tags. I created a sitemap of Dr. Wolfe's site and submitted it to Google and implemented Google Analytics so she can monitor her traffic.

Dr. Wolfe now has a top-ten Google ranking for the keywords / keyword phrases we chose and on average has an increase of 15-20 new patients a month all of whom have found her through her redesigned website.

Visit: www.drlilawolfe.com »

 

HTML E-Mail Design

 
Ice Cube - The Leak Music

Client: The Leak Music

Role: HTML E-Mail Design, Custom Artwork

Functionality: Streaming Music, MP3 Downloads

view screenshot »

 
The Notorious BIG - The Leak Music

Client: The Leak Music

Role: HTML E-Mail Design, Custom Artwork

Functionality: Streaming Music, MP3 Downloads

view screenshot »

 
Cassie - The Leak Music

Client: The Leak Music

Role: HTML E-Mail Design, Custom Artwork

Functionality: Streaming Music, MP3 Downloads

view screenshot »

 
DJ Ace - The Leak Music

Client: The Leak Music

Role: HTML E-Mail Design, Custom Artwork

Functionality: Streaming Music, MP3 Downloads

View screenshot »

 
Liz Claiborne - Elizabeth

Client: Liz Claiborne

Role: HTML E-Mail Design, Photoshop Layout

Functionality: Links to e-commerce site

View screenshot »

 
Liz Claiborne - Elizabeth

Client: Liz Claiborne

Role: HTML E-Mail Design, Photoshop Layout

Functionality: Links to e-commerce site

View screenshot »

 

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Artist Portfolio Websites
 
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About Me

Liberation IannilloI am Liberation Iannillo, a web designer and social media consultant based in New York City. I work with authors, artists, publishers, and other creative professionals who want to promote their projects online and attract new creative opportunities. Read More »

Free Consultation

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